
Frequently asked questions.
What is Staffio Sales Partners?
Staffio Sales Partners is a Stockholm-based company specializing in sales recruitment and SDR-as-a-Service across the Nordic market. We help SaaS companies grow by connecting them with top sales talent (SDRs, AEs, Customer Success, and Sales Leaders) and by providing structured outbound prospecting support. With additional experience in the Benelux region, we understand the unique challenges of expanding across European markets.
What is SDR-as-a-Service?
SDR-as-a-Service (also known as outsourced SDR or outbound-as-a-Service) means we take care of your outbound prospecting for you. Instead of hiring and training in-house, we provide a fractional SDR team that handles research, prospecting, outreach, and meeting booking. This ensures your salespeople meet the right decision-makers earlier in the sales cycle, helping you generate pipeline consistently and stay ahead of the competition.
How does Staffio Sales Partners differ from lead-generation agencies?
Unlike generic lead-generation companies that often deliver low-quality leads from mass lists or shallow searches, we operate as a dedicated and personalized SDR partner. Every outreach campaign is tailored to your product, industry, and goals. Because we come from real SaaS sales backgrounds, we know the difference between activity and opportunity. Our focus is on quality over quantity, meaning we deliver qualified meetings that actually move your pipeline forward.
What markets does Staffio Sales Partners cover?
Our primary focus is the Nordic region (Sweden, Norway, Denmark, and Finland), where we understand the business culture, languages, and buyer expectations. We also have strong experience supporting clients expanding into the Benelux market (Belgium, Netherlands, Luxembourg). For international SaaS companies, we also offer services in English-speaking markets, helping them establish or scale outbound efforts in Europe.
How quickly can we get started with SDR-as-a-Service?
Our onboarding process is efficient, personal, and high-quality. We begin with a workshop to align on goals, ideal customer profile (ICP), and messaging. From there, we set up your outbound campaigns and prospect lists. Most clients see outreach begin within a few weeks — faster than hiring and ramping an in-house SDR.
What roles does Staffio recruit for?
We recruit across the SaaS sales spectrum:
SDRs / BDRs (Sales Development / Business Development Representatives)
Account Executives (AEs)
Customer Success Managers
Sales Leaders / Managers
Our recruitment process is built on deep knowledge of SaaS sales. We don’t just assess CVs — we evaluate motivation, performance potential, and cultural fit, ensuring each candidate matches the stage of growth your company is in.
What markets does Staffio Sales Partners cover?
Our primary focus is the Nordic region (Sweden, Norway, Denmark, and Finland), where we understand the sales culture, languages, and decision-making processes that drive business. This local knowledge makes us a strong partner for companies based outside the Nordics — for example in the Benelux or DACH regions — who want to test the waters in the Nordics without committing to a full in-house team.
With SDR-as-a-Service, we provide a fast, low-risk way to build outbound activity and book qualified meetings with the right Nordic decision-makers. In addition, we support international SaaS companies across English-speaking markets, giving them a structured way to expand into Europe.
Why do SaaS companies outside the Nordics choose Staffio Sales Partners?
Expanding into a new market is never easy. Business culture, buyer expectations, and communication styles can vary greatly between regions. A sales approach that works in Germany or the Netherlands might not resonate in Sweden or Finland.
That’s where we come in. Staffio Sales Partners is based in Stockholm with a team that knows how to succeed in the Nordic market. For companies in Benelux, DACH, or other regions who want to explore the Nordics, we act as a dedicated SDR partner on the ground. We combine proven outbound methodology with deep cultural understanding to help you generate pipeline, validate your ICP, and create meetings with the right decision-makers — faster and with less risk.
Why do SaaS companies in the Nordics choose Staffio Sales Partners?
Because we are based in Stockholm, we understand the Nordic sales landscape better than international agencies. We know how sales hiring, prospecting, and customer expectations differ between a start-up in Sweden, a scale-up in Denmark, or an enterprise in Finland. With added experience in Benelux markets, we bring a broader European perspective while keeping a local, hands-on presence.
What does Staffio’s pricing look like?
Our pricing depends on the scope, duration, and specific needs of each client. Since we tailor both our Sales Recruitment and SDR-as-a-Service solutions to your goals, there is no one-size-fits-all rate. If you’d like to explore what this could look like for your business, we’d be happy to arrange a short introductory call to discuss your needs and provide a tailored quote.